ATLANTIC RECORDS GROUP SUPERSTARS TEAM WITH GAP FOR HIP-HOP HOLIDAY CAMPAIGN; FLO RIDA, TREY SONGZ, AND JANELLE MONÁE ARE FEATURED IN MASSIVE “MERRY MIX IT” PROMOTION; STAR-STUDDED SPOT SET TO AIR IN CINEMAS AND ONLINE BEGINNING ON NOVEMBER 13TH

Three of the Atlantic Records Group’s brightest stars are partnering with Gap for a major holiday marketing campaign. Poe Boy/Atlantic recording artist Flo Rida, Songbook Entertainment/Atlantic recording artist Trey Songz, and Bad Boy/Wondaland Arts Society recording artist Janelle Monáe were specifically selected to bring their unique brand of hip-hop cool to the international specialty retailer’s upcoming “Merry Mix It” campaign, slated to debut online, in Gap stores, and in movie theatres nationwide on November 13th.

With hip-hop artists commanding top endorsement dollars and in high demand by savvy brand marketers worldwide, Gap reached out to Flo Rida and Trey Songz to write and produce a street-smart rendition of a Christmas classic for its annual holiday promotion. The resulting “Jingle Bells” is now airing in Gap stores nationwide, with in-store video displays in select stores, set to begin on November 13th.

Gap will highlight “Jingle Bells” on its www.gap.com/merrymixit site, which offers fans and customers the opportunity to personalize the spot. Users can custom remix the commercial’s big beats and rambunctious rhymes and then send it to friends and family as a truly unique holiday greeting card.